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More with less: Analytics to grow in the current scenario

Do more, with less and less need for investment: in a complicated market like the Brazilian, this is a maxim for every businessman who wishes to remain competitive. To do this, use analytics and see the difference it can make in your business.

However, the news from this same market is not the best: Brazil has declining productivity indexes, presenting rates comparable to the 50s, according to IBGE research, and last year also fell 6 positions in the ranking of the most competitive economies of the world, to the 81st position, according to the World Economic Forum.


Fact: A company that wants to grow needs to do it on its own. And to help accelerate business, technology is a strong ally, especially with regard to management. Management software helps you organize information, centralize and improve controls, and automate processes, enabling lean, functional, and competitive operations.

So-called ERPs are systems that significantly reduce operating costs by taking on tasks previously performed manually, eliminating the potential for human error, and extending the possibilities of applying the workforce to strategic objectives.

Allied to such solutions, there is the business intelligence layer - which is essential to leverage the results obtained from the universe of data that the company already adds, as well as new content that comes to acquire.


Spreadsheets, tables, annotations, surveys, surveys, interviews, loose data in different systems, call centers, CRMs ... All these fronts and others are fundamental for capturing vital information about a company's customers, suppliers, employees and partners.

But getting them is just the beginning part of the job. The above sum is in the administration of this data, which can be done manually, highlighting human resources for functions of insertion, analysis, distribution of information, or in an automated way, by software.


What is the difference between the two forms? In the first option there will be the human factor, subject to error and rework, the limitation of productive capacity as a function of hours, physical capacity, labor legislation, among other factors. In the second, there will be the performance of tasks parameterized in an intelligent and automatic system, capable of doing exactly what was programmed to do without getting bored, without being confused, without mistake, working uninterruptedly without generating any administrative, financial or labor.

In this way, automating the processes related to information management and business actions seems a good way to reduce costs, improve the distribution of teams and optimize the achievement of strategic objectives with the minimum investment needed.


If you are not happy with the productivity of your company, consider the technology issue: there is certainly a bottleneck, especially in management, that needs to be known.

Intelligent technology to assist in the planning and administration of all areas, make decision making more assertive, minimize errors and risks, cut costs and, at the tip, improve deliveries to customers, resulting in attraction and loyalty, is certainly the time ball in competitive differential. Think about it.

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