A sea of Business Intelligence technology is what will make your business grow.
Discover how to align technology and business:
Data mining, Big Data, Beacons, RFID, Artificial Intelligence, Chatbots: all fashionable technologies. All very useful to any business, especially retail.
In this environment, there are resources to track the consumer on their online and physical shopping journey, know where they went, and what products / services they looked at.
All this, an important sea of information. A gold mine for those who want to understand the customer and serve them in a way that attracts and reassures. But to get to it, you have to enter into the game another tool: BI.
Business Intelligence collects data, data coming from all other applications can be better organized and leveraged, generating charts, dashboards and reports that will allow managers to understand each move and determine what each business area can do to elevate such opportunities the maximum.
Know in real time which products sell more at which points of sale, or by region, or by time, or all of this together. Knowing all this + crossing such information with the ability to supply, sales and service forces, the potential of combined offers for each square, even better - and that's just with BI.
The consumer is very active. It travels from online to offline at record speed, and does not want to know if the shopkeeper or the manufacturer is prepared for their sharp demand for current information and customized offerings. The consumer simply wants to. And he will buy from whom to offer something more aligned to his will.
Is it possible to be this "someone"? Of course! And it is the BI that will help in this task of understanding, adjusting and offering correctly, transforming the public's wishes and needs into positive results for the company.
The maximum information is current in corporate networks. It is up to them to structure tools and processes to deal with this universe, stipulating a strategy that improves the use of technology, human resources and data to turn content into competitive advantage.
BI helps in this endeavor. It is with this technology that the company will better understand its public, its operations and routines, its processes, its service and its bottlenecks. It is with this tool that the company will automate the work of your data and transform it into useful, intelligent information, focused on revenue growth.
BI is intelligent industry and retail, it is focus on the right supply, profit and growth. BI is the name of the game in these information times as things boss. It is worth investing and pursuing, concretely and correctly, the expected results of this and all related technologies.